Banks may be close to the financial affairs of their clients, but they lack intimacy with the things people really care about, which does not include banking

Designated UBS CEO, Ralph Hamers, on ‘Banking – as just a secondary need’ in a Euromoney 2019 article. Key take-aways:

• Get involved much earlier in the thought process of your customers
• Partner with those firms where the customer thought process commences
• Focus on how your bank may be relevant in this process

Read the full article here